{"id":30,"date":"2005-01-25T13:51:14","date_gmt":"2005-01-25T21:51:14","guid":{"rendered":"\/?p=30"},"modified":"2006-08-28T14:28:24","modified_gmt":"2006-08-28T22:28:24","slug":"morgan-horse-promoted-through-art-how-the-recognition-of-a-paintinggarnered-pr-for-the-morgan-horse","status":"publish","type":"post","link":"http:\/\/bjdecastro.com\/art-blog\/2005\/01\/morgan-horse-promoted-through-art-how-the-recognition-of-a-paintinggarnered-pr-for-the-morgan-horse\/","title":{"rendered":"Morgan Horse Promoted Through Art. How the recognition of a painting…garnered PR for the Morgan horse."},"content":{"rendered":"

<\/big>I<\/em><\/big>finished ‘Capriole, Vienna’<\/em>, original watercolor in 1995, however…it wouldn’t be until\u00c2\u00a0 June of 2003 that the Limited Edition print of ‘Capriole<\/em>‘ would introduce me to Wendy LeGate and the Morgan Horse.\u00c2\u00a0 It was the birth of a different painting…one that would soon take on a life and destiny of it’s own…<\/small><\/p>\n

<\/big>W<\/big><\/em>endy LeGate is owner of OGO, Old Growth Oak
\nMorgans, in San Jose, California, where she breeds the purest lines of the Morgan. \u00c2\u00a0
\nShe purchased many pieces from me, before she approached with the proposal of painting
\nsomething that she could use as a logo for her Morgan horse ranch.\u00c2\u00a0 I started to work
\nand put 80 hours talking, researching and studying photos, before paint ever touched the
\ncanvas.\u00c2\u00a0 We wanted to incorporate the magnificent oak trees that make up the
\nlandscape and it was important to capture Wendy’s vision of her passion. \u00c2\u00a0 A passion
\nthat goes beyond admiration for a beautiful and magnificent animal.\u00c2\u00a0 It’s a passion
\nthat takes on a personal responsibility and dedication to the blood line legacy of the
\noriginal Justin Morgan and Jubilee King.<\/small><\/p>\n

T<\/big><\/em><\/big>his painting was a one year process-almost to date, from conception to completion<\/small>. During
\nthe research phase of this piece, I learned about the Morgan horse, it’s history and it’s
\nlegacy.\u00c2\u00a0 During the painting process, I learned of its strength, beauty and
\nendurance.\u00c2\u00a0 Most enlightening to me, however, was the lesson I learned during the
\ncollaboration process with Wendy. \u00c2\u00a0 Perhaps-only in the art world, have I ever seen
\nsuch passion!\u00c2\u00a0 As an outsider to the Morgan horse life looking in, my very first and
\nsustained impression was that of loyalty, love and extreme passion for these magnificent
\nanimals.\u00c2\u00a0 <\/small><\/p>\n

<\/big>W<\/em><\/big>hat neither one of us realized, was that this
\nart piece would take on all the traits that define the Morgan horse and call them it’s
\nown…then, return the honor with International recognition.\u00c2\u00a0 The history, legacy,
\nstrength, beauty and endurance of the Morgan was to be channeled through the passion of a
\npainting… to the admirers, art patrons, editors, writers, collectors, breeders,
\ngalleries, competition committees, book publishers and to the billions of Internet web
\nsurfers.<\/small><\/p>\n

<\/big>I<\/big> have always told my children, “There is an
\nartist behind everything you see.”\u00c2\u00a0 <\/em>This statement opened their eyes to the
\npossibilities and avenues for their own artistic endeavors-as Fine Art wasn’t their thing,
\nand helped them evaluate which industry would best fit them.\u00c2\u00a0 There is no industry
\nthat utilizes the visual impact of art more than in advertising and promotion.\u00c2\u00a0 Now,
\nwith the new world of the Internet and all it’s possibilities…key words are associated
\nwith all graphics and art.\u00c2\u00a0 Therefore, any web surfer can type in a topic of interest
\nto them and not only find text pages, but also, images related to that topic.\u00c2\u00a0 As a
\ncomputer geek and webmaster myself, I realized I had found a way to reverse the
\nindustries’ process to work to my advantage.\u00c2\u00a0 Instead of using art to grab the
\nviewer’s attention to text, I used text to navigate the surfer to my art. \u00c2\u00a0\u00c2\u00a0
\nThrough this endeavor, anyone with an interest in the topic of an art piece is directed to
\nmy website and my work.\u00c2\u00a0 However, no piece has garnered more attention than Oak
\n& Morgan Stance.<\/em><\/small><\/p>\n

<\/big>I<\/big><\/em>f you do a search for ‘bjdecastro’ on the top 17 search engine companies-Google, Lycos, Dogpile,
\nAltavista, Yahoo, Excite, Metacrawler, webcrawler, Momma, Netscape, Alltheweb, Go.com,
\nLooksmart, MSN, Teoma, Redzip and Askjeeves, you will find a total of over 2,290
\nlistings.\u00c2\u00a0 Keep in mind, there are many other indexes on the web-over 10,000! \u00c2\u00a0
\nEach pulling text and links with any reference to the surfer’s request to display as
\nresults.\u00c2\u00a0 Oak & Morgan Stance<\/em> has not only harvested publicity for
\nitself through this process…but for that of the Morgan horse community, as well. \u00c2\u00a0
\nArt patrons purchase the prints from the site, my online gallery reps. or eBay and
\npromote; galleries promote through display of\u00c2\u00a0 the piece, competition committees select
\nthe work and promote through the contest; a book publisher found the work and now it is
\ngoing to print an art coffee-table book; postcard sales are a huge market for me and the
\nMorgan horse is being sent out around the world; editors have found the piece in their
\nInternet and eBay searches, which garnered more articles on the Morgan-but the painting
\ncontinues to give back…<\/small><\/p>\n

<\/big>D<\/big><\/em>oing a search on Google for Laura Behning, editor and writer for the Morgan horse, you will find the
\narticle she wrote for Oak & Morgan Stance at the 4th or 5th position.\u00c2\u00a0 Wendy
\nLeGate, Morgan horse breeder, will display through the piece at positions 1, 3 and 4.
\n\u00c2\u00a0 Old Growth Oak Morgans brings the art work up at number 1 and Morgan horse art is
\nat 2.\u00c2\u00a0 What does this all mean?\u00c2\u00a0 The more references to the topic on the
\nInternet through a website, brings that site up in the rankings.\u00c2\u00a0 The net evaluators
\nsay the average surfer doesn’t go past the fourth page, so consequently, webmasters strive
\nto be listed on the first one.\u00c2\u00a0 If you think of a funnel upside down, then the
\ndirection in which the surfers travel through these sites are what makes the search
\nengines smile.\u00c2\u00a0 *The smaller end being the search engine.\u00c2\u00a0 So, with the Oak
\n& Morgan Stance being an image and much easily incorporated into thousands of
\nwebsites, you can see how it has garnered an enormous amount of traffic for the Morgan
\ncause.\u00c2\u00a0 The visitor admires the painting, then reads the article by Laura Behning,
\nthen visits the site of Wendy LeGate, then follows the links to other sites-such as the
\nMorgan Horse Association with all it’s links to other Morgan community sites.\u00c2\u00a0 Even
\nif the viewer sees the piece in a gallery and goes to their computer to do a search on
\nit…the result is the same.<\/small><\/p>\n

Oak & Morgan Stance has only just begun to garner publicity and recognition for
\nthe Morgan horse, but has already established it’s association with pride and success.
\n\u00c2\u00a0 It was selected by a Jury Committee for the 2004 International Art Contest. \u00c2\u00a0
\nIt has topped studio sales on eBay and throughout the world eBay sites via prints and
\npostcards.\u00c2\u00a0 It grabbed the attention of a book publishing company to immortalize
\nitself and the Morgan in their next art coffee-table book of Modern Day Master Artists.
\n\u00c2\u00a0 The piece was featured in the Art Fix magazine and an article was written by Laura
\nBehning about the piece for the Morgan horse community.\u00c2\u00a0 There are over forty online
\ngalleries featuring and exhibiting the painting, with everyone of them containing the
\nfunnel of links back to the Morgan sites.<\/small><\/p>\n

Besides any further publicity
\nthe painting garners, Oak & Morgan Stance<\/em> will continue to spread all over
\nthe world from Canada to Australia in the form of prints and postcards in effort to honor
\nthe homes with the history, legacy, strength, beauty and endurance of the Morgan horse.<\/small><\/p>\n

\u00c2\u00a0<\/small>Bj. de Castro, one of the pioneering artists on the Internet, has many art-related affiliations, a membership of the former National Association of Fine Artists and is
\nlisted in the International Art Market Directory of Artprice in Paris, in the 58th edition
\nof Who’s Who in America and the 22nd edition of Who’s Who in the World.\u00c2\u00a0 Her
\npaintings are in private and corporate collections throughout the World, exhibited
\nInternationally, and published in a book of Modern Day Masters.\u00c2\u00a0 This award winning
\nCalifornia artist is based in Simi Valley, and represented by many galleries. You can
\ncontact the artist with any inquiries and view her work at (email)\u00c2\u00a0 bj@bjdecastro.com<\/a>\u00c2\u00a0 (website)\u00c2\u00a0 http:\/\/bjdecastro.com<\/a> <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ifinished ‘Capriole, Vienna’, original watercolor in 1995, however…it wouldn’t be until\u00c2\u00a0 June of 2003 that the Limited Edition print of ‘Capriole‘ would introduce me to Wendy LeGate and the Morgan Horse.\u00c2\u00a0 It was the birth of a different painting…one that would soon take on a life and destiny of it’s own… Wendy LeGate is owner … Continue reading »<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-bjdecastro-chat-news"],"_links":{"self":[{"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":0,"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"wp:attachment":[{"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bjdecastro.com\/art-blog\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}